Like recreates the vast, fleeting virtual landscapes that we engage with everyday. The oversized masthead locks up into a perfect square, referencing posts on social media platforms such as Instagram. The brand lives within a brighter, vibrant color palette as a means of reflecting its lively and fast-paced virtual component. The layout of the magazine uses an eclectic mix of grids, color, imagery, and typography, representing the schizophrenic existence of our lives online.
Like is magazine that brings social media out of the screen and into print. The purpose is to create dialogue surrounding the ways in which we engage online and how that shapes our culture. The magazine examines themes of gender, race, class, and aesthetics, through the lens of their online representation. Like targets avid social media users, ages 19–31.