Founders Grotesk, a sans serif with a minimalistic, neutral tone and plenty of human quirks, was chosen for its capacity to encompass a wide variety of art mediums. The font is used in the brand identity and throughout branded publications and advertising. A color palette of black and white gives the brand a utilitarian presence and allows for a diverse body of artwork to live harmoniously alongside it.
No currency is an art and music center that devotes its space to current issues within our society. It is focused on creating dialogue that will prompt action and change. Their main audience are educated individuals who are dissatisfied with the current state of things, ages 25–38.