I developed a system that served the function of both legitimizing the industry, as well as creating something that spoke to women seeking to feel empowered. I chose purple as one of the main brand colors for its feminine, yet strong feel. The logo is comprised of an arrangement of the letters from the typeface Akzidenz Grotesk, a classic sans serif that feels stable and grounded. The arrangement of the letters varies depending on the medium and speaks to shifting cannabis market.
Women Who Grow is an organization based in Oakland California that focuses on supporting women in the cannabis industry. Women Who Grow puts on a yearly conference in order to create a space for women to connect and grow in their professional career.