Cynthia Abril

YES

 

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Objective

I chose a variety of bright colors in a warmer tones such as pink and orange, with light hints of cool tones such as purple, to reference the many diverse ways that sexuality is expressed. Patterning contains overlapping circular shapes to evoke intimacy. Messaging is written to create a shift in perspective around consent and challenge the stigma of discussing sex. The brand voice is open, transparent, and light-hearted.

Overview 

Yes is a new brand of contraceptives centered around consent. The goal of the brand is for younger individuals to have safe sex on all fronts. The brand focuses on messaging that discusses what clear, safe sex is, while also being approachable and fun. The target demographic is younger individuals of all genders and sexual orientations within the age bracket of 18-28.